2ND INTERNATIONAL SUMMER SCHOOL IN TRANSLATION TECHNOLOGY

KU Leuven (University of Leuven), Faculty of Arts – Campus Sint-Andries, Antwerp

4-8 September 2017

 

From the 4th until the 8th of September 2017, University of Leuven (KU Leuven) organises the 2nd International Translation Technology Summer School for language professionals who are looking for a practice-oriented and state-of-the-art introduction to translation and localisation processes, issues and tools.

In the last decades, technology has become an absolute necessity in meeting the global translation and communication needs. To increase their employability, the professionals selling translation services need to become tech-savvy and digital literate. The market offers a myriad of tools and resources that can be used in every step of the translation process: from the moment of quoting until the delivery step. But how can one know which tools and resources to include in their toolbox to optimise their translation/localisation workflow? During this one-week event, experienced trainers and experts from both the academic and the commercial world will answer this question through presentations, hands-on workshops, and use case scenarios.

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ABRATES 8th International Translation and Interpretation Conference

“To Infinity” – We are pleased to announce the ABRATES 8th International Translation and Interpretation Conference.
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Google Assistant now speaks Hindi and Brazilian Portuguese in Allo messaging app

Google is expanding the linguistic capabilities of the virtual assistant that powers its Allo messaging app with the news that it’s now conversant in Hindi and Brazilian Poruguese.

Google first announced the Google Assistant back in May, serving up a direct competitor to the likes of Microsoft’s Cortana, Apple’s Siri, and Amazon’s Alexa. Google’s incarnation is currently available to anyone via the Allo messaging app, which launched in September, though it is also integrated into the company’s Pixel smartphones and the Google Home wireless speaker. Read more

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SWORN TRANSLATION

Our Sworn Translation Department is headed by Ana Beatriz Miranda Fernandes, a Sworn Public Translator & Commercial Interpreter for the English language, registered at JUCERJA under number 180 and member of the Professional Association of Sworn Public Translators and Commercial Interpreters of the State of Rio de Janeiro (ATP-RJ). Sworn translation is the translation of any document from English to Portuguese or vice-versa, which bears public credit in any location of the Federative Republic of Brazil or abroad, and the translated document has the same legal value as the original document.

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Patent Translation

Every patent report has to be translated in an accurate and clear manner in order to be ready for filing at patent offices worldwide, and needs to be checked word for word by our patent translators, who specialize in specific fields such as biochemistry, mechanics, medicine, pharmaceutics, oil & gas, and telecommunications.

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Software Testing

Software Testing is carried out after the full translation is complete. It is divided into two categories: linguistic and functional. In general, our software testers are translators with a more technical profile, who run the software testing scripts searching for language and/or functionality issues that need to be fixed.

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Marketing Translation & Customization

Marketing Translation & Customization is a specialized translation service that requires the adaptation of the source materials to the linguistic, cultural and marketing requirements of the target public.

This type of translation service not only consists of translating texts from one language into another, but it also involves writing persuasive and appealing content that has a significant impact on the local audience.

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Specialized Technical Translation

Specialized Technical Translation involves the translation of documents produced by technical writers (owner’s manuals, user guides, etc.), or more specifically, texts which relate to technological subject areas or texts which deal with the practical application of scientific and technological information.

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Software Localization

Software localization is the process of adapting a software product to the linguistic, cultural and technical requirements of a target market. Software localization is the translation and adaptation of a software or website, including the software itself and all related product documentation. Read more

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5 Reasons Why Having A Multilingual Store Can Be a Competitive Advantage

What’s in a language? There’s much, to say the least. The growth of ecommerce has brought about a drastic change in people’s buying habits. People today are hardly concerned about availability of local retail stores. The focus has now changed to the product. People want what they want, not worrying about the distance.

As the world has become a smaller place, ecommerce market is now spreading all over the globe. The only constraint in global expansion apart from logistics is the language barrier. How do you communicate with the customers who don’t speak in your language and yet you want to sell products to them? By using a multilingual store. Having a multilingual store can surely be a competitive advantage for your ecommerce business. Let’s see how.

It expands your customer base

Most websites on the web are in English. But what about the non-English speaking people throughout the world? And it’s not a just a few. A majority of the world population still relies on languages other than English. So, having a multilingual store can help you gain customers who cannot or do not prefer English as a standard means of communication.

It’s cost effective

Yes, having a multilingual site doesn’t cost you much more than having a unilingual ecommerce site. If you have a magento ecommerce site, it could be as easy as just adding a language translator extension. For a slightly higher cost, you are earning more customers and hence more sales. As there’s no need to create separate websites or incur extra maintenance costs for your multilingual site, it is definitely a cost effective way to increase your revenues.

A step ahead of the competition

Your competitors are probably offering the same products as you. The prices can’t vary to high levels as well. To survive amidst the tough competition is difficult in that case. You always have to be a step ahead. Having a multilingual site can be the step you had been looking for. In spite of selling the same products at near about same costs, you get more customers, helping your business to emerge as one of the most popular in your industry.

Search Engine Optimization

Maybe your business is based in a country or place where English is the language followed by search engines to show up results to people. But it’s not so everywhere. Many places don’t use the leading search engines like Google, Yahoo, Bing, etc. as their default search engines. Their search engines support only their native languages. In that case, your business will only be visible if it has content in their language. So, having a multilingual site helps you with search engine optimization at such places.

Trust Building

Yes, it helps in trust building for your ecommerce as well. You can blame it to customer psychology. When they are reading or referring to something in the language they are proficient in, they are bound to trust it more than a language they are barely just familiar with.

With the ever increasing competition in the market, limiting your ecommerce to a confined geographical location is never a smart idea and to reach to people worldwide, you need language to be the tool. A multilingual store is definitely something you should consider if you want your revenue graph to soar higher than it ever was!

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